Our Authors

Meet the expert writers and researchers behind BizToolKit.

Laura Fitzgerald

Editor-in-Chief

Laura ran operations for a 50-person digital agency for six years — managing the P&L, running payroll, onboarding clients, and personally evaluating every SaaS ...

CRM platforms
Invoicing & accounting
Project management

Ryan Park

Staff Writer & SMB Consultant

Ryan consults for small businesses on their tech stack and then writes reviews about the tools he actually recommends to clients who are paying him real money f...

POS systems
Payroll software
Phone systems

Diana Maxwell

Contributing SaaS Analyst

Diana spent six years as a solutions architect at a mid-market SaaS company, which is a polite way of saying she was the person who got called when the integrat...

SaaS integration platforms
HR & recruitment software
Business intelligence tools